Better Way Trademark Details

Better Way was registered on Tuesday, July 8, 1975 and is currently owned by Lewis Brothers Bakeries, Incorporated under the registration number 1015403 . This mark is alive with a status of Registered and Renewed. The last case file activity for this mark occured 10 years ago on Monday, November 17, 2014, according to the United State Patent & Trademark Office

Word Mark	Better Way
Status	Alive Registered 800 — Registered and Renewed

Current Owner

Lewis Brothers Bakeries, Incorporated of Evansville, IN

View all trademarks for Lewis Brothers Bakeries, Incorporated

Other Trademarks for Lewis Brothers Bakeries, Incorporated

Previous Owners

Interstate Bakeries Corporation of Kansas City, MO

View all trademarks for Interstate Bakeries Corporation

Other Trademarks for Interstate Bakeries Corporation

Interstate Brands Company-Licensing Co. of Kansas City, MO

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Hostess Brands, Inc. of Irving, TX

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Egon Reich of Newport Beach, CA

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Serial Number	73006720
Registration Number	1015403
Status Date	Monday, November 17, 2014
Filing Date	Monday, November 17, 2014
Registration Date	Tuesday, July 8, 1975
Attorney	Kathleen T. Gallagher-Duff

Correspondent

Kathleen T. Gallagher-Duff
COVINGTON & BURLING LLP
One CityCenter, 850 Tenth Street, N.W.
WASHINGTON DC 20001

Case File Statements

Goods & Services	[ Breakfast Cereal and ] Bread

Classifications

International Class Codes	030 — Class 30 includes mainly foodstuffs of plant origin prepared for consumption or conservation as well as auxiliaries intended for the improvement of the flavour of food.
U.S. Class Codes	046
Status	6 — Active
Status Date	Tuesday, March 1, 1983
First Use Anywhere	Saturday, August 12, 1972
First Use In Commerce	Saturday, August 12, 1972
Primary Code	030

Trademark Timeline

Aug 12 1972

First use anywhere for the mark
Aug 12 1972

First use in commerce for the mark
Nov 19 1973

Trademark application filed with USPTO
Jul 08 1975

Trademark officially registered with the USPTO
Jun 16 1981

Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Feb 03 1995

Registered - Sec. 9 Filed/check Record For Sec. 8
Apr 07 1995

Post Registration Action Mailed - Sec. 9
Jun 19 1995

Response Received To Post Reg. Action
Aug 17 1995

Registered and Renewed (first Renewal - 10 Yrs)
Nov 08 2004

Registered - Combined Section 8 (10-Yr) & Sec. 9 Filed
Nov 08 2004

Registered - Combined Section 8 (10-Yr) & Sec. 9 Filed
Nov 08 2004

Paper Received
Feb 26 2005

Registered and Renewed (second Renewal - 10 Yrs)
Feb 26 2005

Registered - Sec. 8 (10-Yr) Accepted/sec. 9 Granted
Feb 26 2005

Post Registration Action Mailed No Response Required
May 15 2008

Teas Change of Correspondence Received
Nov 25 2009

Automatic Update of Assignment of Ownership
Dec 02 2009

Automatic Update of Assignment of Ownership
Dec 18 2013

Assignment of Ownership Not Updated Automatically
Jan 15 2014

Automatic Update of Assignment of Ownership
Oct 31 2014

Teas Section 8 & 9 Received
Nov 17 2014

Notice of Acceptance of Sec. 8 & 9 - E-Mailed
Nov 17 2014

Registered and Renewed (third Renewal - 10 Yrs)
Nov 17 2014

Registered - Sec. 8 (10-Yr) Accepted/sec. 9 Granted
Nov 17 2014

Case Assigned To Post Registration Paralegal
Dec 10 2014

Teas Change of Correspondence Received