the American Way Excellence Defined Trademark Details

This mark is dead with a status of Abandoned - No Statement of Use Filed. The last case file activity for this mark occured 14 years ago on Monday, August 10, 2009, according to the United State Patent & Trademark Office
Word Mark The American Way Excellence Defined
Status Dead 606 — Abandoned - No Statement of Use Filed

Current Owner

American Tire Distributors, Inc. of Huntersville, NC

View all trademarks for American Tire Distributors, Inc.
Other Trademarks for American Tire Distributors, Inc.
Serial Number 77483550
Status Date Monday, August 10, 2009
Filing Date Monday, August 10, 2009
Attorney Clark W. Lackert

Correspondent

CLARK W. LACKERT
KING & SPALDING LLP
1185 AVENUE OF THE AMERICAS FL 35
NEW YORK, NY 10036-2686

Case File Statements

Indication of Colors Color is not claimed as a feature of the mark.
Description of Mark The mark consists of the words "THE AMERICAN WAY" and "EXCELLENCE DEFINED" and an image of a kinetic tire. The words "THE AMERICAN WAY" are stacked on three separate lines. The word "THE" appears above the first third of the word "AMERICAN", with a bar line following the word "THE" to complete the first line and form a straight, angled edge with the letter "N" in "AMERICAN". The word "WAY" appears under the last third of the word "AMERICAN" and is preceded by a bar which begins under the letter "A" in "AMERICAN" and ends immediately before the word "WAY". The slogan "EXCELLENCE DEFINED" appears in smaller, stylized letters beneath "THE AMERICAN WAY". The image of a kinetic tire is displayed on the right hand side of the mark and consists of a circle with an inner circle and three lines.
Goods & Services Business consulting and information services; retail store and distributorship services in the field of motor vehicle products; automotive and vehicle business marketing consulting, namely, developing marketing programs for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services
Goods & Services Financial consulting services for automotive and vehicle businesses in the fields of retailing tires, after-market accessories, replacement parts, automotive and vehicle maintenance and repair services

Classifications

International Class Codes
035 — Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.
U.S. Class Codes 100, 101, 102
Status 6 — Active
Status Date Friday, May 30, 2008
Primary Code 035
International Class Codes
036 — Class 36 includes mainly services rendered in financial and monetary affairs and services rendered in relation to insurance contracts of all kinds.
U.S. Class Codes 100, 101, 102
Status 6 — Active
Status Date Friday, May 30, 2008
Primary Code 036

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