Ooyala Pulse Sell-Side Platform Trademark Details

This mark is alive with a status of Notice of Allowance - Issued. The last case file activity for this mark occured 8 years ago on Tuesday, April 12, 2016, according to the United State Patent & Trademark Office
Word Mark Ooyala Pulse Sell-Side Platform
Status Alive 688 — Notice of Allowance - Issued

Current Owner

Ooyala, Inc. of Mountain View, CA

View all trademarks for Ooyala, Inc.
Other Trademarks for Ooyala, Inc.
Serial Number 86711097
Status Date Tuesday, April 12, 2016
Filing Date Tuesday, April 12, 2016
Attorney Christine B. Redfield

Correspondent

CHRISTINE B. REDFIELD
Fenwick & West Llp
801 California St
Mountain View, CA 94041-1990

Case File Statements

Indication of Colors Color is not claimed as a feature of the mark.
Disclaimer with Predetermined Text "Sell-Side Platform"
Description of Mark The mark consists of the words "OOYALA PULSE" followed by a pulse graph within a shaded rectangle with the words "SELL-SIDE PLATFORM" underneath.
Goods & Services Computer software, namely, a software platform allowing for the distributing, managing, streaming, delivering, publishing, sorting, compressing, viewing, displaying, personalizing and storing of audio, video, images, and multimedia content; computer software platform enabling content providers, content aggregators and advertisers to optimize and monetize video marketing campaigns through online behavioral profiling and targeting; software platform allowing product and service providers, content providers, content aggregators and advertisers, to selectively target specific online consumers based on an analysis of aggregated individual consumer data or video consumption data; computer programs for measuring, managing, syndicating, tracking, and/or monetizing videos
Goods & Services Advertising services; placement and distribution of advertisements via computer, telecommunications, and broadband networks on multiple platforms and devices; advertising serving services, namely, managing the serving, targeting, monetization, tracking and reporting of advertisements; matching buyers of advertising with sellers of advertising; dissemination of advertising for others via the internet; marketing services, namely, conducting consumer tracking behavior research and consumer trend analysis; market research services relating to advertising and marketing, namely, providing website, application, and video consumption metrics, statistics, user activity data, and marketing and advertising reports of users' activities; advertising and promotion services; advertising by transmission of on-line publicity for third parties through electronic communications networks; audience rating determination for audio, video, and multimedia multicasts; advertising and business management services, namely, services in connection with measuring, managing, syndicating, tracking, and/or monetizing videos
Goods & Services Electronic transmission and streaming of digital media content for others via global and local computer networks; streaming of audio, visual and audiovisual material via a global computer network; simulcasting broadcast television over global communication networks, the Internet and wireless networks; mobile media services in the nature of electronic transmission of entertainment media content
Goods & Services Non-downloadable software platform allowing for the distribution, streaming, sorting, compressing, viewing, displaying, and storing of audio, video and multimedia content over the internet; application service provider (ASP) featuring software for use in online video delivery, online advertising and online marketing; application service provider (ASP), featuring computer software used for the dissemination of advertising via the Internet; providing temporary use of an on-line non-downloadable software platform for use by advertisers and audio and video content publishers for the purpose of managing the serving, targeting, tracking and reporting of advertisements and for maximizing advertising revenue; providing temporary use of on-line non-downloadable software and applications for enabling product and service providers to optimize online consumer monetization, marketing, and satisfaction; providing on-line non-downloadable software platform for enabling product and service providers to optimize online consumer monetization, marketing and satisfaction through dynamic user profiling; application service provider (ASP), featuring software for tracking user activity, and for managing, monitoring and optimizing the performance and effectiveness of online marketing campaigns; providing an online non-downloadable software platform for managing, collecting, integrating, and sharing a wide variety of data and information from various sources about video viewership, viewing trends, viewer behavior, and related metrics and analytics; online non-downloadable software platform allowing product and service providers and third-party advertisers to selectively target specific online consumers based on an analysis of aggregated individual consumer data
Translation of Words in Mark The English Translation of the word "ooyala" in the mark is "cradle."

Classifications

International Class Codes
009 — Class 9 consists mostly of instruments used for controlling vehicles (such as ships), scientific research, and all computer programs and software regardless of the recording media such as CD-ROMs, hard drives, downloads, etc.
U.S. Class Codes 021, 023, 026, 036, 038
Status 6 — Active
Status Date Wednesday, August 5, 2015
Primary Code 009
International Class Codes
035 — Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.
U.S. Class Codes 100, 101, 102
Status 6 — Active
Status Date Wednesday, August 5, 2015
Primary Code 035
International Class Codes
038 — Class 38 includes mainly services allowing at least one person to communicate with another by a sensory means. Such services include those which: 1. allow one person to talk to another, 2. transmit messages from one person to another, and 3. place a person in oral or visual communication with another (radio and television).
U.S. Class Codes 100, 101, 104
Status 6 — Active
Status Date Wednesday, August 5, 2015
Primary Code 038
International Class Codes
042 — Class 42 includes mainly services provided by persons, individually or collectively, in relation to the theoretical and practical aspects of complex fields of activities; such services are provided by members of professions such as chemists, physicists, engineers, computer programmers, etc.
U.S. Class Codes 100, 101
Status 6 — Active
Status Date Wednesday, August 5, 2015
Primary Code 042

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