New Dental Choice You Save You Smile Trademark Details

New Dental Choice You save You Smile was registered on Tuesday, July 17, 2007 and is currently owned by Principal Financial Services, Inc. under the registration number 3266368 . This mark is alive with a status of Section 8 & 15-Accepted and Acknowledged. The last case file activity for this mark occured 10 years ago on Tuesday, July 23, 2013, according to the United State Patent & Trademark Office

Word Mark	New Dental Choice You save You Smile
Status	Alive Registered 702 — Section 8 & 15-Accepted and Acknowledged

Current Owner

Principal Financial Services, Inc. of Des Moines, IA

View all trademarks for Principal Financial Services, Inc.

Other Trademarks for Principal Financial Services, Inc.

Previous Owners

First Dental Health Corporation of San Diego, CA

View all trademarks for First Dental Health Corporation

Other Trademarks for First Dental Health Corporation

Serial Number	78800500
Registration Number	3266368
Status Date	Tuesday, July 23, 2013
Filing Date	Tuesday, July 23, 2013
Registration Date	Tuesday, July 17, 2007
Attorney	Richard B. Biagi

Correspondent

Richard B. Biagi
Neal & McDevitt, LLC
1776 Ash Street
Northfield IL 60093

Case File Statements

Indication of Colors	Color is not claimed as a feature of the mark.
Disclaimer with Predetermined Text	"Dental"
Goods & Services	Administration of a discount program for enabling participants to obtain discounts on dental fees through use of a discount membership card

Classifications

International Class Codes	035 — Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.
U.S. Class Codes	100, 101, 102
Status	6 — Active
Status Date	Wednesday, February 1, 2006
First Use Anywhere	Sunday, October 15, 2006
First Use In Commerce	Wednesday, November 15, 2006
Primary Code	035

Trademark Timeline

Jan 26 2006

Trademark application filed with USPTO
Feb 01 2006

New Application Entered In Tram
Feb 02 2006

Notice of Design Search Code Mailed
Jul 17 2006

Non-Final Action E-Mailed
Jul 17 2006

Non-Final Action Written
Jul 17 2006

Assigned To Examiner
Jul 24 2006

Correspondence Received In Law Office
Jul 24 2006

Teas Response To Office Action Received
Jul 26 2006

Teas/email Correspondence Entered
Aug 04 2006

Approved For Pub - Principal Register
Aug 11 2006

Assigned To Lie
Aug 14 2006

Law Office Publication Review Completed
Sep 13 2006

Notice of Publication
Oct 03 2006

Published For Opposition
Oct 15 2006

First use anywhere for the mark
Nov 15 2006

First use in commerce for the mark
Dec 26 2006

Noa Mailed - Sou Required From Applicant
Jan 19 2007

Use Amendment Filed
Jan 19 2007

Teas Statement of Use Received
Apr 10 2007

Statement of Use Processing Complete
Apr 16 2007

Allowed Principal Register - Sou Accepted
May 04 2007

Law Office Registration Review Completed
May 04 2007

Assigned To Lie
Jul 17 2007

Registered-Principal Register
Jul 17 2007

Trademark officially registered with the USPTO
Jul 10 2013

Teas Section 8 & 15 Received
Jul 10 2013

Automatic Update of Assignment of Ownership
Jul 23 2013

Notice of Acceptance of Sec. 8 & 15 - E-Mailed
Jul 23 2013

Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Jul 23 2013

Case Assigned To Post Registration Paralegal
Jul 17 2016

Courtesy Reminder - Sec. 8 (10-Yr)/sec. 9 E-Mailed