Business Assessment Matrix (bam) People Capital Business Plan Corporate Structure Ownership Interests Duties & Responsibilities Company Advisors Directors & Officers Use of Proceeds Return on Investment Dollar Amount Sought & Ability To Effect Follow-on Financings Dilution & Valuation Size of Market Opportunity Integration of Narrative & Financial Presentation Timing To Market & Product Marketing Assumptions Competitive Analysis Principal Contracts Internal Reporting Structure Corporate Governance & Documentation Capitalization Trademark Details