Blue365 Because Health Is A Big Deal Trademark Details

This mark is dead with a status of Abandoned - No Statement of Use Filed. The last case file activity for this mark occured 11 years ago on Monday, July 2, 2012, according to the United State Patent & Trademark Office
Word Mark Blue365 Because Health Is a Big Deal
Status Dead 606 — Abandoned - No Statement of Use Filed
Blue Cross and Blue Shield Association
225 North Michigan Avenue
Chicago, Il 60601
Blue Cross and Blue Shield Association
225 North Michigan Avenue
Chicago, Il 60601
Serial Number 85372847
Status Date Monday, July 2, 2012
Filing Date Monday, July 2, 2012
Attorney Melissa Rotunno

Correspondent

MELISSA ROTUNNO
BLUE CROSS AND BLUE SHIELD ASSOCIATION
225 N MICHIGAN AVE STE 922
CHICAGO, IL 60601-6026

Case File Statements

Indication of Colors Color is not claimed as a feature of the mark.
Description of Mark The mark consists of a cross design containing the design of a human figure, to the right of the cross design is a shield design containing the staff of asceclepis, and to the right of the shield design are the words "Blue" followed by the number "365", and directly below the words Blue365 are the words "Because health is a big deal".
Goods & Services Administration of a program for enabling participants to obtain discounts on the goods and services of others that promote healthy living, wellness, and financial health planning through membership services; promoting the goods and services of others by providing a website featuring coupons, rebates, links to retail websites of others, and discount information; providing information about and making referrals in the field of consumer products and services for retail services related to healthy living, wellness, and financial health planning
Pseudo Mark Blue 365 Because Health Is a Big Deal

Classifications

International Class Codes
035 — Class 35 includes mainly services rendered by persons or organizations principally with the object of: 1. help in the working or management of a commercial undertaking, or 2. help in the management of the business affairs or commercial functions of an industrial or commercial enterprise, as well as services rendered by advertising establishments primarily undertaking communications to the public, declarations or announcements by all means of diffusion and concerning all kinds of goods or services.
U.S. Class Codes 100, 101, 102
Status 6 — Active
Status Date Wednesday, July 20, 2011
Primary Code 035

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