Beauty of Choice Trademark Details

Beauty of Choice was registered on Tuesday, July 29, 2003 and is currently owned by Kaz Europe Sarl under the registration number 2742594 . This mark is alive with a status of Registered and Renewed. The last case file activity for this mark occured 10 years ago on Friday, May 24, 2013, according to the United State Patent & Trademark Office

Word Mark	Beauty of Choice
Status	Alive Registered 800 — Registered and Renewed

Current Owner

Kaz Europe Sarl

View all trademarks for Kaz Europe Sarl

Previous Owners

Playtex Products, Inc. of Dover, DE

View all trademarks for Playtex Products, Inc.

Other Trademarks for Playtex Products, Inc.

Helen of Troy Limited

View all trademarks for Helen of Troy Limited

Serial Number	75902610
Registration Number	2742594
Status Date	Friday, May 24, 2013
Filing Date	Friday, May 24, 2013
Registration Date	Tuesday, July 29, 2003
Domestic Representative	William J Bass

Correspondent

WILLIAM J BASS
1 Helen of Troy Plaza
EL PASO TX 79912

Case File Statements

Goods & Services	Hair Styling Products, Namely, Permanents and Straighteners

Classifications

International Class Codes	003 — Class 3 includes mainly items designed for cleaning, deodorizing, and other sanitary products made primarily for use on or for humans.
U.S. Class Codes	001, 004, 006, 050, 051, 052
Status	6 — Active
Status Date	Saturday, April 29, 2000
First Use Anywhere	Friday, December 31, 1999
First Use In Commerce	Friday, December 31, 1999
Primary Code	003

Trademark Timeline

Dec 31 1999

First use anywhere for the mark
Dec 31 1999

First use in commerce for the mark
Jan 24 2000

Trademark application filed with USPTO
Jun 22 2000

Approved For Pub - Principal Register
Jun 22 2000

Assigned To Examiner
Aug 11 2000

Notice of Publication
Sep 12 2000

Published For Opposition
Dec 05 2000

Noa Mailed - Sou Required From Applicant
Jun 01 2001

Extension 1 Filed
Jun 12 2001

Extension 1 Granted
Nov 26 2001

Extension 2 Filed
Dec 13 2001

Extension 2 Granted
May 30 2002

Extension 3 Filed
Jun 19 2002

Extension 3 Granted
Nov 20 2002

Extension 4 Filed
Nov 21 2002

Paper Received
Feb 14 2003

Extension 4 Granted
Apr 28 2003

Teas Statement of Use Received
Apr 29 2003

Use Amendment Filed
May 22 2003

Statement of Use Processing Complete
May 30 2003

Allowed Principal Register - Sou Accepted
Jul 29 2003

Registered-Principal Register
Jul 29 2003

Trademark officially registered with the USPTO
Mar 29 2005

Teas Change of Correspondence Received
Feb 14 2007

Assignment of Ownership Not Updated Automatically
Jun 30 2008

Case File In Ticrs
Sep 05 2008

Attorney Revoked And/or Appointed
Sep 05 2008

Teas Revoke/appoint Attorney Received
Nov 12 2008

Assignment of Ownership Not Updated Automatically
Dec 30 2008

Attorney Revoked And/or Appointed
Dec 30 2008

Teas Revoke/appoint Attorney Received
Jan 07 2009

Automatic Update of Assignment of Ownership
Jun 03 2009

Teas Section 8 & 15 Received
Jun 05 2009

Assigned To Paralegal
Jul 06 2009

Registered - Sec. 8 (6-Yr) Accepted & Sec. 15 Ack.
Nov 30 2012

Applicant/correspondence Changes (non-Responsive) Entered
Nov 30 2012

Teas Change of Owner Address Received
Apr 29 2013

Teas Section 8 & 9 Received
Apr 29 2013

Teas Change of Correspondence Received
May 24 2013

Notice of Acceptance of Sec. 8 & 9 - E-Mailed
May 24 2013

Registered and Renewed (first Renewal - 10 Yrs)
May 24 2013

Registered - Sec. 8 (10-Yr) Accepted/sec. 9 Granted
May 24 2013

Case Assigned To Post Registration Paralegal
Feb 12 2014

Automatic Update of Assignment of Ownership